Your client might request something you disagree with. Remember, things might not always pan out as you hope. Sometimes a client just needs a professional wordmark to identify their business. The Virgin Atlantic logo isn’t an aeroplane. Just because it’s relevant, doesn’t mean you can’t do better. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. A logo doesn’t need to say what a company does Longsands fish kitchen sketches, by Ross Pichlerġ.
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